The function of Sercotel is based on the implementation of the 'Sercotelhoteles' brand along with the brand of the hotel. To obtain the maximum profits at their hotels. Thanks to the set of hotels that are part of 'Sercotelhoteles', large-scale investments can be made to boost commercialisation, distribution and promotion.

Furthermore, 'Sercotelhoteles' assigns a Consultant/Sales Executive to each hotel, who along with the Manager, will collaborate on the administrative processes and rate plan in order to introduce the hotel into all the commercial systems that are available.

There is also a competition agent who will provide up to date notifications about the competitiveness of the hotel's rates.